Feria Internacional del Helado (International Ice Cream Expo)
Annual ice cream industry exposition organized by ExPro. Host of all the ice cream and frozen desserts industry from all around the world. From the guy who makes crafted waffle cones to the top tier ice cream machinery, like the Italian brands Fabbri and Aromitalia.
We are happy to collaborate with ExPro in every event the have organized since 2017. Each year, they require a unique and customized master image to represent every single edition with different styles and design.
In this edition, we worked with some of the most representative textures from Mexico: the Mexican embroidery textures and fabrics. This edition was a very representative year for the company, since they wanted to show the world how the event went through the pandemic (being forced to cancel their 2021 edition), but came out on 2022 full of color and ready to move on to the next stage.
Master Design
Master color variation
Brochure
Finally, we create some call-to-action visuals for Google Adds (sizes varies) and social media adds.